AdSense is one of the most popular CPC advertising networks on the planet. It is context based meaning you do not choose the genre of adverts displayed... Google does!
When you have a Google advert on your page Google tries to best match its list of advertisements to what it thinks your page content is about. It uses an eBay style auction system internally to decide what ads to place on your site. It tries to get the best value for publishers and advertisers. It is a complex system that really is the subject for another article.
As we all know certain markets, keywords etc are more competitive than others. For example loans and finance adverts normally reap MUCH higher payments per click than say football adverts. Simply because there are more people trying to advertise loans and finance options to you. Note there are other reasons, but again are out of the scope of this article.
So you may find that your site may get thousands of visitors, but you end up only getting a few cents / pence per click. This may be because your site is targeting the wrong keywords.
Google AdWords Keyword Tool
You can use the Google AdWords Keyword Tool to not only find other related keywords, but to measure the estimated cost to the advertiser for that keyword. This will allow you to, by simply tweaking a few phrases in your content, title and meta tags, to significantly increase your CPC.
Made for AdSense Websites
Another reason for getting low CPC is made for AdSense websites, certain websites target a broad range of keywords with a very low CPC in order to get you on their site. They then have much higher paying adverts on their site. So they pay you 4 cents to get a visitor on their site, then they get paid $1 for them to leave. Good deal for them, bad deal for you!
There is another great little site out there called adsblacklist that basically generates a list of well known made for AdSense websites which you can place in your competitive sites filter option within AdSense making sure they do not get displayed.
Monday, 19 February 2007
Increase Adsense Revenue Legitimately
1 comments:
hey monkeymafia,
you askked for soccer.seems you are intrested in making site for socccer.good go ahead.here is the list of latest payings.Please note that this is not the same amount paid to you but paid by sdvertiser to google who inturn pays you a little.
Soccer Apparel $ 2.47
Fantasy Soccer $ 1.93
Football Helmet $ 1.81
College Football Ticket $ 1.55
Football Ticket $ 1.50
Soccer Net $ 1.16
Soccer Training $ 0.96
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